For this project, we started creating simple designs around specific parameters. As we progressed, we slowly started incorporating different elements into our designs such as different types sizes, weights, and images. This was designed in Adobe InDesign.
Font & Color System:
Section 1: 10 Point Univers Font
Exploring hierarchy using only lowercase and uppercase letters all the same point size
Section 2: Scale
Exploring scales with varying point sizes to show hierarchy
Section 3: Axis
Exploring text on an axis
Section 4: Graphic Elements
Using graphic elements such as lines and shapes
Section 5: Image
Using images in addition to text
Mockups: